Mars is launching new, healthier versions of Mars and Snickers bars.
From January 2019, both of the classic chocolate bars will be getting healthier, with less sugar and more protein.
Both bars are going to contain 10g of protein and up to 40% less sugar, in an attempt to tackle high obesity rates.
According to Mars Wrigley Confectioney, Mars More Protein will contain 17.5g sugar per bar, which is 40% less than what it contains now.
Snickers More Protein will contain 14.1g per bar, which is 30% less.
And its not just these two chocolate bars that will be having a healthy revamp in 2019.
The company also plans to launch a new lower calorie range, which each contain less than 100 calories.
As well as Mars and Snickers, this range will include Twix, Milky Way Crispy Rolls and Ripples – a move in which is being driven by David Manzini, who was hired as the firms UK boss in August 2017.
Wanting to bring healthier chocolate products to the market, he told The Grocer: There is an appetite for novelty, for innovation, new tastes and products, which is higher than in the past.
I do believe we have a role and responsibility to play, which is why were bringing out this proposition and why were going to continue working.
It is a challenge the Government and the country are facing and we need to support it.
It is not a business opportunity but a business responsibility.
Apparently, the tastes of the chocolate bars wont be changing. But of course well have to see it to believe it – because lets face it, foods with less sugar never taste the same as its sugar-filled original.
Take Coco Pops, for example.
Back in July, Kelloggs slashed the amount of sugar in the breakfast cereal by 40%, with the new recipe featuring less sugar and more cocoa- giving it more of a bitter taste.
According to Kelloggs, the new Coco Pops now have 10% less salt, 17g of sugar per 100g compared to the 30g per 100g previously.
The change has put Kelloggs ahead of the Governments goal of 20% less sugar in cereal by the year 2020.
While they may be thinking about the customers health, many people who actually buy Coco Pops wish they hadnt bothered – as people took to Twitter saying Kelloggs had ruined the chocolate cereal and that they taste so bad.
Heres to hoping Mars dont receive the same response.