For the discerning foodie, eating out in 2018 isnt merely a matter of scouring TripAdvisor, picking somewhere decent and getting stuck into a couple of courses.
Because lets face it – it has to be photogenic as well.
Thats why Élan Café does such a roaring trade.
Crowned Londons most Instagrammable spot, its floral arrangements have been featured in thousands of posts and stories, and the cafe also has 126,000 dedicated followers on Instagram.
At the end of this month, youll be able to visit the new Oxford Street haunt, taking over the former Coppa Club on Market Place.
And if thats not enough, theres also a 70-seater venue opening at Selfridges in October.
The success of its existing Park Lane and Brompton Road venues is down to its insanely Insta-friendly interior.
You cant swing your arms around without hitting an influencer posing against the floral backdrops, including the in-store blossom tree and the wall covered entirely with pink blooms.
What about the grub?
Well, theres a mixture of millennial-friendly breakfasts, including a selection of acai bowls and avocado on toast among other brunching staples.
For lunch, a fairly sparse sandwich list.
But its the cakes where Élan café comes into its own.
Take your pick from the likes of the saffron dulce de leche, popcorn blondies and salted caramel caneles.
There are also two vegan options: the pumpkin cake or an orange brownie.
The range and quality of the coffee is another selling point, right at the heart of its appeal.
Owners have partnered up with Union Coffee for their beans, and a range of beauty products will be available to purchase in store too, made from recycled coffee by-products.
Sure, there might be more than enough twee to go around.
But what do you expect from a cafe priding itself on the number of influencer visits and the size of its Instagram following?
It might not be the most relaxing coffee and catch-up spot, but when it comes to interior, there are no rivals for this carefully curated experience in the city.