In the latest bid to make food as Instagrammable as possible, M&S has launched a bright pink watermelon radish.
The supermarket says that its been developing the Instagram-friendly veg for six years (wow) with a grower in Sussex, and that the new variety is milder than the traditional red radish.
The insides are bright magenta and the white skin has a hint of green.
M&S is selling the new variety – a type of daikon radish originating from China – for £1.80 for two bunches, and it predicts that shoppers are going to go crazy it.
We love bringing exciting new produce to the high street and the watermelon radish is set to be the hit of the summer, David White, M&Ss salad buyer says.
Were seeing an increase in popularity of our red radishes, so cant wait for customers to try this alternative.
Its really striking and great for adding to salads or stir-fries, or it can be sliced and pickled for a colourful condiment.
Six years feels like quite a long time to work out how to make a vegetable brighter and more photogenic. And theres also the question of why we feel the need to interfere in the colour or taste of natural produce – surely as adults we should be able to consume food without having to make it rainbow-bright, or less pungent in flavour.
But if Instagram genuinely gets more people eating more veg rather than simply snapping it, then that can only be a good thing.