Attention, big kids: Ben & Jerry’s is bringing a giant birthday cake inspired swirling ball pit to London.
To celebrate its 40th birthday, and its new Birthday Cake flavour, Ben & Jerry’s is bringing a giant birthday cake themed ball pit to Spitalfields.
For one day only on Saturday 10 March at Old Spitalfields Market, ice cream lovers can dive into a ball pit while being churned around like the making of the Birthday Cake ice cream.
Ben & Jerry’s swirling Birthday Cake ball pit comes complete with giant candles and 45,000 multi-colored balls to dive into.
Oh, and there’ll be lots of free ice cream on offer too.
Along with a few surprises on the day, the Ben & Jerry’s team will be scooping free samples of the new Ben & Jerry’s Birthday Cake flavour – which is made up of vanilla cake batter ice cream, pink frosting, strawberry swirls and cake pieces – so all who dive in can dig in, too.
All you have to do is turn up to the party, have fun and eat ice cream to your heart’s content.
Catherine Goffinet, Ben & Jerry’s Flavour Guru, said: ‘We love a reason to celebrate here at Ben & Jerry’s… so first we combined two of our favourite things – ice cream and cake – in our new Birthday Cake concoction and then we decided to throw a party. We hope our fans will give our birthday cake-inspired ball pit a swirl!’
The event is completely free, and will take place at Spitalfields Market, just by the main entrance on Commercial Street, from 11am – 6pm on Saturday 10 March.